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I don't just showcase products; I give them a life and a lifestyle. Whether I’m producing a 'What I Bought vs. How I Styled It' loop, designing an immersive kids' party, creating an experience-rich event, or art directing an editorial tabletop, I bridge the gap between high-end curation and actionable content. My superpower is translating a brand’s aesthetic into the 'everyday' - creating the 'how-to' guides and visually stunning events that inspire audiences to hit 'save' and 'shop.' From intimate gatherings to global product launches, I design the moments that people want to recreate.
03. PRODUCT & STYLING
FIG 1. "The Art of the Atmosphere: Shell’s Loft Brooklyn."
I partnered with this iconic Brooklyn venue to capture the 'design heartbeat' of their space. By collaborating with their vendor team to style intimate weddings and brand activations, we created a visual narrative that didn't just look beautiful—it drove brand awareness and directly increased bookings. From editorial stills to "how-to" event styling, I translated their physical space into a digital-first sales tool.
High-End Lens. Real-World Pulse.
Whether I’m helping to launch a new product or driving sales through strategic storytelling, I marry out-of-the-box thinking with a real-world lens. My visuals live in that sweet spot where aspirational meets attainable - elevating a brand’s aesthetic while showing the audience exactly how to style and use it in their everyday lives. From product launches to lifestyle styling, I create content that bridges the gap between high-end editorial and everyday utility. I specialize in visuals that are as elevated as they are approachable, designed to help audiences see not just a product, but a place for it in their world.
In this shoot, I deconstructed skincare products to show the clean nature of Bellanomi African Skincare. We produced flat lay photography showcasing the gorgeous and pure ingredients in each product. The client wanted customers to be able to have a sensory experience through the images.
In this shoot, I deconstructed skincare products to show the clean nature of Bellanomi African Skincare. We produced flat lay photography showcasing the gorgeous and pure ingredients in each product. The client wanted customers to be able to have a sensory experience through the images.
In this shoot, I deconstructed skincare products to show the clean nature of Bellanomi African Skincare. We produced flat lay photography showcasing the gorgeous and pure ingredients in each product. The client wanted customers to be able to have a sensory experience through the images.
In this shoot, I deconstructed skincare products to show the clean nature of Bellanomi African Skincare. We produced flat lay photography showcasing the gorgeous and pure ingredients in each product. The client wanted customers to be able to have a sensory experience through the images.
In this shoot, I deconstructed skincare products to show the clean nature of Bellanomi African Skincare. We produced flat lay photography showcasing the gorgeous and pure ingredients in each product. The client wanted customers to be able to have a sensory experience through the images.
In this shoot, I deconstructed skincare products to show the clean nature of Bellanomi African Skincare. We produced flat lay photography showcasing the gorgeous and pure ingredients in each product. The client wanted customers to be able to have a sensory experience through the images.
In this shoot, I deconstructed skincare products to show the clean nature of Bellanomi African Skincare. We produced flat lay photography showcasing the gorgeous and pure ingredients in each product. The client wanted customers to be able to have a sensory experience through the images.
In this shoot, I deconstructed skincare products to show the clean nature of Bellanomi African Skincare. We produced flat lay photography showcasing the gorgeous and pure ingredients in each product. The client wanted customers to be able to have a sensory experience through the images.
In this shoot, my daughter and I partnered with Honest Co. products to show the gentle and pure nature of their home cleaning products.
In this shoot, my daughter and I partnered with Honest Co. products to show the gentle and pure nature of their home cleaning products.
In this shoot, my daughter and I partnered with Honest Co. products to show the gentle and pure nature of their home cleaning products.
In this shoot, my team worked with Shell's Loft's creative crew to construct and style different sets to show their audience how to transform their production space into a dreamy event. We utilized Shell's Loft's in house prop house as well as partnered with creative visionaries like East Olivia and Chef Sean Patrick Gallagher. Deliverables included photography, video and social media short form video.
In this shoot, my team worked with Shell's Loft's creative crew to construct and style different sets to show their audience how to transform their production space into a dreamy event. We utilized Shell's Loft's in house prop house as well as partnered with creative visionaries like East Olivia and Chef Sean Patrick Gallagher. Deliverables included photography, video and social media short form video.
In this shoot, my team worked with Shell's Loft's creative crew to construct and style different sets to show their audience how to transform their production space into a dreamy event. We utilized Shell's Loft's in house prop house as well as partnered with creative visionaries like East Olivia and Chef Sean Patrick Gallagher. Deliverables included photography, video and social media short form video.
In this shoot, my team worked with Shell's Loft's creative crew to construct and style different sets to show their audience how to transform their production space into a dreamy event. We utilized Shell's Loft's in house prop house as well as partnered with creative visionaries like East Olivia and Chef Sean Patrick Gallagher. Deliverables included photography, video and social media short form video.
I don't just 'take photos' of products; I give them a life. With 15+ years behind a commercial lens art directing global campaigns, I know exactly how to make a brand’s products look their absolute best. But I also know that for a customer to hit 'buy,' they need to see how it works in their world.
I bridge the gap between high-end aesthetics and the reality of a busy, beautiful home. Through elevated Reels and professional styling, I show your audience how to use, layer, and love your products. My eye for design ensures every shot is editorial-grade, but my life as a busy mother and entrepreneur ensures it stays approachable and functional.
The Power of Professional Styling: I use my designer’s eye to curate your products into 'stop-the-scroll' scenes that elevate your brand’s entire positioning.
The 'How-To' Authority: I create the visual proof your customers need—showing them exactly how to style a shelf, refresh a room, or integrate your pieces into a real-life mess.
A Strategic Partnership: I streamline your creative output by delivering the premium video and photography your identity demands, while providing the human, relatable touch that builds authentic trust.
CREATIVE & SOCIAL STRATEGY
How I Partner With Your Brand
I don't just 'take photos' of products; I give them a life. With 15+ years behind a commercial lens art directing global campaigns, I know exactly how to make a brand’s products look their absolute best. But I also know that for a customer to hit 'buy,' they need to see how it works—and how it gets there.
I bridge the gap between Architectural Digest aesthetics and the reality of a busy, beautiful home. Through high-fidelity Reels, Stop-Motion, and 'Work in Progress' (WIP) content, I show your audience how to use, layer, and love your products. My eye for design ensures every shot is editorial-grade, but my life as a busy mother ensures it stays functional and approachable.
The Art of the 'How-To': I create the visual proof your customers need—showing them exactly how to style a shelf, refresh a room, or integrate your pieces into the beautiful chaos of real life.
Creative BTS & Stop-Motion: I use 'Work in Progress' looks and playful stop-motion to give your audience a cool, behind-the-scenes look into the styling process. This keeps them watching and builds a deep connection with the product.
A Strategic Partnership: I streamline your creative output by delivering the premium video and photography your identity demands, while providing the human, relatable touch that builds authentic trust.
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