02. FASHION

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Moving from high-end editorials to "how-to" styling loops, I create thumb-stopping visuals that actually convert. My background as a commercial photographer gives me that polished, high-end edge, but as a busy mom and business owner, I live in the real world where budgets and "ready-to-wear" actually matter.

I’ve brought my lens to brands like The Great, AnaOno, and InStyle Magazine, and covered the chaos of NYFW. Whether it’s retail curation, gift guides, or custom social content, I speak fluent "Style"—with a side of everyday relatability.

Figure 1: Backstage at New York Fashion Week

Capturing native content for Ana Ono in collaboration with Allergan Cosmetics and Project Cancer Land. For this shoot, we worked with real women survivors to convey empowerment and storytelling while promoting Ana Ono’s new collection.

UGGs Australia Shot on location in Palm Springs: Spring /Summer Social Media Campaign

UGGs Australia Shot on location in Palm Springs: Spring /Summer Social Media Campaign

UGGs Australia Shot on location in Upstate NY: Fall/Winter Social Media Campaign

UGGs Australia Shot on location in Upstate NY: Fall/Winter Social Media Campaign

UGGs Australia Shot on location in Palm Springs: Spring /Summer Social Media Campaign

UGGs Australia Shot on location in Palm Springs: Spring /Summer Social Media Campaign

UGGs Australia Shot on location in Upstate NY: Fall/Winter Social Media Campaign

UGGs Australia Shot on location in Upstate NY: Fall/Winter Social Media Campaign

UGGs Australia Shot on location in Upstate NY: Fall/Winter Social Media Campaign

UGGs Australia Shot on location in Upstate NY: Fall/Winter Social Media Campaign

AnaOno Product Line Launch Campaign Shot in Chicago: Social Media, Long and Short Form Video, Interviews and Product Photography

AnaOno Product Line Launch Campaign Shot in Chicago: Social Media, Long and Short Form Video, Interviews and Product Photography

NYFW Runway with AnaOno: Video Created for Runway Backdrop, Social Media Content, Long and Short Form Video, and Photography

NYFW Runway with AnaOno: Video Created for Runway Backdrop, Social Media Content, Long and Short Form Video, and Photography

NYFW Runway with AnaOno: Video Created for Runway Backdrop, Social Media Content, Long and Short Form Video, and Photography

NYFW Runway with AnaOno: Video Created for Runway Backdrop, Social Media Content, Long and Short Form Video, and Photography

AnaOno Product Line Launch Campaign Shot in Brooklyn, NY: Social Media, Long and Short Form Video, Interviews and Product Photography

AnaOno Product Line Launch Campaign Shot in Brooklyn, NY: Social Media, Long and Short Form Video, Interviews and Product Photography

AnaOno Product Line Launch Campaign Shot in Brooklyn, NY: Social Media, Long and Short Form Video, Interviews and Product Photography

AnaOno Product Line Launch Campaign Shot in Brooklyn, NY: Social Media, Long and Short Form Video, Interviews and Product Photography

AnaOno Product Line Launch Campaign Shot in Brooklyn, NY: Social Media, Long and Short Form Video, Interviews and Product Photography

AnaOno Product Line Launch Campaign Shot in Brooklyn, NY: Social Media, Long and Short Form Video, Interviews and Product Photography

High-end imagery requires more than just technical skill; it demands heart. My approach to fashion content leans heavily into a dual role as a high-level producer and a boots-on-the-ground storyteller. I balance high-fidelity production with the deep intentionality I pour into mission-driven brands like AnaOno.

Specialized in the intersection of premium aesthetics and conversion-led storytelling, I capture the full spectrum of a brand's identity. Whether documenting the raw, emotional energy of a NYFW runway or inviting audiences into a 'Follow-Me' day behind the scenes, I build visual assets designed to drive brand equity. Through the perspective of an entrepreneur and mother, I produce collateral that translates complex corporate goals into human-centric content that truly resonates.

CREATIVE & SOCIAL STRATEGY

How I Work With Your Brand

Producer POV: I handle the technical weight of your project with a humble, steady hand. From high-fidelity video to premium photography, I protect your brand’s high-end identity and ensure your vision is in safe, professional hands.

Storyteller POV: Through the lens of a mother and entrepreneur, I find the emotional core of your story. I look beyond the product to find the "soul" of the shot, creating a narrative that turns passive viewers into a loyal, connected community.

Partnership & Activation Strategist: I guide your brand through the complexities of sponsored collaborations and live activations. By blending high-impact Reels and photography with "Follow-Me" BTS, I ensure no detail of your partnership is missed, capturing a cohesive story that aligns perfectly with your brand strategy and aesthetic.

explore our work