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I stand at the intersection of high-gloss editorial and real-world relatability, making me the ultimate partner for brands that want to be both aspirational and accessible. With a decade of commercial photography under my belt, I deliver the technical perfection of a big-budget agency, but infused with the authentic pulse of a modern mom and business owner. From international powerhouses like The Honest Co. and Blundstone to boutique gems like The Dwell Hotel and Haptic Lab, I create content that feels like a recommendation from a stylish friend—who just happens to have a world-class lens. Whether I’m styling in my studio or capturing a destination story on the road, I translate brand DNA into visual narratives that truly resonate."
05. BRAND COLLABORATIONS
Figure 1: Brand Collaboration Shoot featuring myself and my daughter for Blundstone. Shot on location, traveling through Greece. From the cobblestones of Athens to the cliffs of Zakynthos, I shot my way through Greece with my favorite assistant in tow. As a commercial photographer and mom, I need gear that’s as hardworking as I am. Partnering with Blundstone USA, France, and Australia to showcase why these boots are my go-to for professional sets and tiny traveler safety alike.
Blundstone USA, France & Australia x Julie Holder
Greece through the lens of a mother and entrepreneur. This collaboration with Blundstone was all about documenting the real-life juggle of business and high-adventure parenting. Whether I’m framing a shot or chasing a toddler through ancient ruins, these boots are the only thing practical and polished enough to keep up with us both.
Greece in Motion. A global collaboration for Blundstone documenting the intersection of work, wanderlust, and motherhood. From Athens to the islands, we stayed grounded in the boots I trust for every shoot and every step my daughter takes. #lovemyblundstones partnership
MADEWELL x Julie Holder
I partner with brands to turn digital influence into tangible, high-touch community experiences. For this collaboration with Madewell, I stepped into the roles of Creative Director, Host, and Set Designer to transform my studio into a multi-sensory Mother's Day celebration. From conceptualizing a floral bouquet bar to managing a high-volume denim donation drive, I curated an environment that boosted brand loyalty and gathered neighbors. To round out the experience, I designed a custom denim-themed photoset for 'Mom & Me' portraits, delivering high-end content that lived on long after the party ended. This project is a testament to my ability to lead creative strategy, manage live logistics, and execute editorial-grade visuals all under one roof.
A full-scale experiential takeover for Madewell. I designed this interactive Mother’s Day activation to blend high-end editorial photography with real-world community engagement - curating the space, the promotional materials, the floral bar, the styling, and the shots.
THE GREAT + HONEST CO. x Julie Holder
This collaboration holds a special place in my heart because it was the first time my two worlds truly clicked. I feel so much gratitude that The Great and Honest Co. invited my then-baby daughter and me to share a glimpse into our real life. What started as a simple desire to capture the beauty of new motherhood turned into a partnership that defined my the content creation portion of my path. It taught me that when you lead with heart and authenticity, the most beautiful stories tell themselves. This wasn't just a career milestone; it was a celebration of the juggle, the joy, and the journey that I’m still on today.
I don’t just create content; I build visual assets designed to drive brand equity and measurable audience retention. My approach to brand collaborations is rooted in a dual role: serving as both your high-level production partner and the authentic face of your campaign. By translating complex corporate goals into stunning, human-centric content, I ensure every partnership actually moves the needle.
Specializing in the intersection of premium aesthetics and conversion-led storytelling, I guide brands through the full lifecycle of a partnership—from art directing campaign imagery and fronting brand activations to producing high-fidelity Reels and photography. Combining the technical eye of an industry professional with the lived-in perspective of a busy entrepreneur and mother, I deliver collateral that audience connects with on a deeply personal level."
How I Partner With Your Brand
Campaign Collaborations: I act as a dynamic partner, moving seamlessly from behind the lens to in front of it. Whether leading a workshop, fronting an activation, or collaborating with your team’s artists, I ensure your product is integrated into a narrative that feels high-end yet attainable.
Strategic Sponsored Content: I don’t just feature products; I build a strategy around them. I produce high-impact sponsored Reels and photos that align perfectly with your brand’s aesthetic while providing the "How-To" and "Follow-Me" context that builds lasting consumer trust.
Event & Activation Storytelling: I am your brand's most intentional advocate on the ground. I capture the energy of live activations and brand events, blending polished editorial assets with raw, BTS storytelling to ensure your investment lives on long after the event ends.
CREATIVE & SOCIAL STRATEGY
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